Let’s face it… fraud is one of the most expensive costs of doing business. Detecting it can be difficult. In fact, many companies use a layered approach to do it. Verifying CNAM is one of them.
For example:
- Inbound call centers where people apply for credit verify that phone numbers actually belong to applicants via CNAM
- Businesses that take credit cards over the phone can match the name on the card to the person calling
- Companies that maintain internal databases can automatically update contact info when CNAM changes have taken place
CNAM can provide a vital first line of defense in verifying your caller’s authenticity before you even pickup the phone. The applications are truly limitless.
The most up to date caller id data